In highly competitive markets the success or failure of a product or service may be determined by the marketing decisions you take. This course will help you make the right ones.

The course will enable you to analyse and critically evaluate marketing problems and opportunities. It will also help you develop and implement marketing strategies and programmes which take best advantage of your firm's situation.


Topics covered

  • The Marketing Management Process.
  • The Marketing Implications of Corporate and Business Strategies.
  • Understanding Market Opportunities.
  • Understanding Consumer Buying Behaviour.
  • Understanding Business Markets and Buying Behaviour.
  • Measuring Market Opportunities: Forecasting and Market Knowledge.
  • Targeting Attractive Market Segments.
  • Differentiation and Brand Positioning.
  • Product Decisions.
  • Pricing Decisions.
  • Distribution Channel Decisions.
  • Integrated Promotion Decisions.
  • Digital Marketing Decisions.
  • Marketing Strategies for New Market Entries.
  • Strategies for Growth Markets.
  • Strategies for Mature and Declining Markets.
  • Organising and Planning for Effective Implementation.
  • Measuring and Delivering Marketing Performance.
  • You read on distance and can take the exam at another location in the world.
  • You will receive an international certificate from one of the world's leading universities.
  • You get a solid material.
  • You get strong support through the web.
  • You turn knowledge directly into “business in practice”.
  • You get academic credits and the benefit of the wider international studies (MBA, MSc and DBA).



MBA education has been very stimulating and gave me the tools to apply the knowledge practically in the workplace. The flexibility to learn on distance fits perfectly with a job that involves lots of travelling.

Marie Lobéus, MBA, CFO, Hoist Technology AB


This training has far exceeded my expectations. Hugely inspirational speakers, good material, combined with a demanding level of education means that I can really recommend this MBA.

Henrik Jonsson, MBA Commercial Manager The Phone Hourse AB


More references...

+46 8-544 715 70


Manager and key persons


Level 7 (according to the EU framework)


About 200 hours. You will receive an international certificate from one of the world's leading universities, Heriot-Watt University. 10 ECTS (European Credit Transfer System) Credits.

Entry condition

Bachelor degree or equivalent.


Distance learning starts individually.

  • SEK 13.000 excl VAT.
  • Examination fee is not included.