International Marketing provides an approach and framework for identifying and analysing the key cultural and environmental characteristics of any nation or global region and highlights the importance of viewing international marketing management from a global perspective.


Topics covered
  • The scope and challenge of international marketing.
  • The dynamics of international business.
  • Geography and history: the foundations of cultural understanding.
  • Cultural dynamics in international marketing.
  • Business customs and practices in international marketing.
  • The international political and legal environment.
  • Researching international markets.
  • Emerging markets and market behaviour.
  • Multinational market regions and market groups.
  • International marketing strategies.
  • International market entry strategies.
  • Exporting, managing and logistics.
  • Developing consumer products for international markets.
  • Marketing industrial products and business services.
  • The international distribution system.
  • International advertising, promotion and personal selling.
  • Pricing for international markets.
  • You read on distance and can take the exam at another location in the world.
  • You will receive an international certificate from one of the world's leading universities.
  • You get a solid material.
  • You get strong support through the web.
  • You turn knowledge directly into “business in practice”.
  • You get academic credits and the benefit of the wider international studies (MBA, MSc and DBA).



MBA education has been very stimulating and gave me the tools to apply the knowledge practically in the workplace. The flexibility to learn on distance fits perfectly with a job that involves lots of travelling.

Marie Lobéus, MBA, CFO, Hoist Technology AB


This training has far exceeded my expectations. Hugely inspirational speakers, good material, combined with a demanding level of education means that I can really recommend this MBA.

Henrik Jonsson, MBA Commercial Manager The Phone Hourse AB


More references...

+46 8-544 715 70


Manager and key persons


Level 7 (according to the EU framework)


About 200 hours. You will receive an international certificate from one of the world's leading universities, Heriot-Watt University. 10 ECTS (European Credit Transfer System) Credits.

Entry condition

Bachelor degree or equivalent.


Distance learning starts individually.

  • SEK 13.000 excl VAT.
  • Examination fee is not included.