MBA MARKETING

Consumer Behaviour This elective adopts a psychological approach to consumer behaviour and explores the implications for individual consumers and marketers.
International Marketing The course is designed to stimulate curiosity about management practices of companies, large and small, seeking market opportunities outside their home country and to raise the student’s consciousness about the importance of viewing international marketing management strategies from a global perspective.
Marketing The course will enable you to analyse and critically evaluate marketing problems and opportunities.
Marketing Channels This elective provides an up-to-date perspective of the relationships among marketing channels using the channel relationship model (CRM).
Marketing Research The emphasis is on solving marketing problems using marketing research.
Sales Force Management An integrated approach to sales management has a direct effect on sales performance.
Services Marketing The theme of this course is that service organisations differ in many important respects from manufacturing businesses, requiring a distinctive approach to planning and implementing marketing strategy.