Executive Management Institute's works in partnership with Edinburgh Business School.
Strategic Marketing Program (Postgraduate Certificate in Business Administration CBA) is an education with specialization in strategy development, strategic marketing and management. This program from Edinburgh Business School is an international graduate education of the highest quality and Executive Management Institute is resposible for running this programme in Sweden.
The training involves a specialization in strategic marketing and management. You will receive a diploma (certificate), which also gives you great opportunity to further your education before an international MBA degree (there are another six modules).
For whom
The program is aimed at key management personnel, or those on the way to become one. You get deeper knowledge of strategy, marketing and how to conduct business in an international market.
Modules included
- Marketing
- Competitive Strategy
- Leadership
Marketing
In highly competitive markets the success or failure of a product or service may be determined by the marketing decisions you take. This course will help you make the right ones.
The course will enable you to analyse and critically evaluate marketing problems and opportunities. It will also help you develop and implement marketing strategies and programmes which take best advantage of your firm's situation.
Competitive Strategy
This is about strategic choices. It looks at alternative directions (e.g. vertical moves, new markets and technologies, international expansion) and alternative means for pursuing these directions (e.g. internal expansion, acquisition, alliance). Competitive strategy develops a set of analytical approaches and tools to help formulate and evaluate these strategies topic by topic. It aims to provide a unified and integrated framework to assist strategy formulation.
Leadership
Are leaders born or can leadership characteristics be developed? This course is designed to enable you to understand theories, issues and tools of leadership in order to develop yourself as a leader and develop leadership in your organisation.