MSc program is for those who are in business

MSc Master of Science - Marketing

The MSc in Marketing is an intellectually challenging programme that equips students with the necessary knowledge of the key concepts, tools and techniques of marketing.

The emphasis of the programme is on developing students' ability to apply this knowledge effectively and on producing marketing professionals who can add value to their organisations through their ability to solve marketing problems and make informed decisions in complex and dynamic markets.

Passes are required in

Five (5) core and
Four (4) elective courses

Core courses

Consumer Behaviour
International Marketing
Marketing
Marketing Communications
Marketing Research

Marketing specialist elective courses

Marketing Channels
Negotiation
Principles of Retailing
Quantitative Methods
Research Methods for Business and Management
Sales Force Management
Services Marketing

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