The MSc in Marketing is an intellectually challenging programme that equips students with the necessary knowledge of the key concepts, tools and techniques of marketing.
The emphasis of the programme is on developing students' ability to apply this knowledge effectively and on producing marketing professionals who can add value to their organisations through their ability to solve marketing problems and make informed decisions in complex and dynamic markets.
|  | Passes are required in
- Five (5) core and
- Four (4) elective courses
Core courses
- Consumer Behaviour
- International Marketing
- Marketing
- Marketing Communications
- Marketing Research
Marketing specialist elective courses
- Marketing Channels
- Negotiation
- Principles of Retailing
- Quantitative Methods
- Research Methods for Business and Management
- Sales Force Management
- Services Marketing
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