Strategic Planning
Right answer is C
The Strategy Implementation Age
Strategic planning deals with conceptual ideas, and is fundamentally about deciding how organisations should interact with their environments in order to achieve their goals.
Strategy implementation, on the other hand, deals with the translation of these conceptual ideas into concrete activities that – it is intended – should be the manifestations of intended environmental interactions.
So, strategy implementation is fundamentally about manipulating the organisation’s interactions
with its environment in order to achieve its objectives. Strategy implementation is, in short, about making strategy work.
It seems obvious that strategy implementation should be of great interest to managers for, if strategic planning is to be of value, it must be converted into actions for this value to be realised.
A great deal of the money and effort spent on strategic planning is probably wasted. It seems few everyday activities in organisations are shaped by ‘strategising’. Many ‘strategies’ are often actually vague and generic objectives. Often it is unclear how they will be implemented. There is now growing interest in strategy implementation because of pressures in the business environment.
