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The MSc in Strategic Marketing is an intellectually challenging programme that equips students with the necessary knowledge of the key concepts, tools and techniques of marketing.

The emphasis of the programme is on developing students' ability to apply this knowledge effectively and on producing marketing professionals who can add value to their organisations through their ability to solve marketing problems and make informed decisions in complex and dynamic markets.

This MSc is aimed at individuals who want to develop a career in marketing but require an applied and wide-ranging grounding rather than a theoretical perspective. The programme will appeal to graduates in non-business subjects who wish to develop a career in marketing and individuals who have business-related work experience and now wish to move into marketing, or upgrade their skills and decision-making capability in the discipline.

Passes are required in

  • Five (5) core and
  • Four (4) elective courses

Core courses
  • Consumer Behaviour
  • International Marketing
  • Marketing
  • Marketing Communications
  • Marketing Research

Marketing specialist elective courses
  • Marketing Channels
  • Negotiation
  • Principles of Retailing
  • Quantitative Methods
  • Research Methods for Business and Management
  • Sales Force Management
  • Services Marketing

+46 8-544 715 70

Targeting
International graduate education specialist, 90 credits (ECTS).

Literature
The modules are very well developed and you will have access to comprehensive website for each module. You also have communication with faculty.

Admissions requirements
Tertiary education or equivalent. Good knowledge of English.

Programme Coordinator
Mikael Jensen

Contact
Nina Nyqvist

  

International cooperation
Edinburgh Business School - Heriot-Watt University (UK).

Examination fees (excluding VAT)
  • MSc Distance Learning SEK 117.000.
  • Examination fees (SEK 2000). 

Application
Exams takes place in December and June each year. For some courses the exams takes place in March and August each year. It usually takes students a module per quarter. Written exam (English).

Location
The program is carried out remotely.

Program duration
We offer this programme as Certificate, Diploma & Degree. You can choose any programme structure and can advance to other higher levels after your needs. Nine modules for an MSc, approximately 2.5 years.