X
GO
en-USsv-SE

The major problem facing chief executives is to make sense of a spectrum of information and apply appropriate tools and techniques in driving an organisation through a complex and continually changing competitive environment. The complexity of real life can be structured as a process involving objective setting, analysing competitive positioning, choosing a strategy, implementing it and adapting to feedback over time.

All these steps are crucial and organisations succeed or fail depending on the robustness of their strategic processes. This means there are no easy answers to strategic problems and the solutions offered by business gurus can be seen for what they are: popular appeals to intuition, largely devoid of any conceptual or empirical basis. Strategic planning is above all about thinking effectively, and using the strategic process approach requires a sound understanding of the other core disciplines.

Topics covered

  • Introduction to strategy, planning and structure.
  • Modelling the strategic planning process.
  • Company objectives.
  • The company and the economy.
  • The company and the market.
  • Internal analysis of the company.
  • Making choices among strategies.
  • Implementing and evaluating strategy.
Benefits
  • You read on distance and can take the exam at another location in the world.
  • You will receive an international certificate from one of the world's leading universities.
  • You get a solid material.
  • You get strong support through the web.
  • You turn knowledge directly into “business in practice”.
  • You get academic credits and the benefit of the wider international studies (MBA, MSc and DBA).

 

References:

MBA education has been very stimulating and gave me the tools to apply the knowledge practically in the workplace. The flexibility to learn on distance fits perfectly with a job that involves lots of travelling.

Marie Lobéus, MBA, CFO, Hoist Technology AB

 

This training has far exceeded my expectations. Hugely inspirational speakers, good material, combined with a demanding level of education means that I can really recommend this MBA.

Henrik Jonsson, MBA Commercial Manager The Phone Hourse AB

 

More references...

+46 8-544 715 70

Profile

Manager and key persons

Level

Level 7 (according to the EU framework)

Width

About 200 hours. You will receive an international certificate from one of the world's leading universities, Heriot-Watt University. 10 ECTS (European Credit Transfer System) Credits.

Entry condition

Bachelor degree or equivalent.

Start

Distance learning starts individually.

Fee
  • SEK 13.000 excl VAT.
  • Examination fee is not included.